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ControCorrente by Alessandra Bergero Launches SohoMuse's Direct To Consumer Marketplace

Photo courtesy of SohoMuse ControCorrente by Alessandra Bergero SohoMuse Inc., the leading networking platform for creative professionals, a...

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

SohoMuse Inc., the leading networking platform for creative professionals, announced the launch of the SohoMuse Market Place, a direct to consumer platform where designers and artists can sell their work to the SohoMuse network. 

To launch the SohoMuse Marketplace the networking platform has partnered with Italian digital artist and photographer Alessandra Bergero to debut ControCorrente which is the first digitally designed sustainable fashion collection created entirely on a smart phone. ControCorrente, which means, "swim against the tide," is a limited edition, made-to-order collection inclusive of clothing, handbags, accessories and home decor. 

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

The idea to launch collections of artisan ally designed items on the SohoMuse Marketplace was inspired by Montgomery Frazier, "The Image Guru," who is known for is previous work as MTV's Fashion Director who introduced then new designers including Dolce and Gabbana, Emporio Armani, Nicole Miller and others to the world.

“A couple years ago, Montgomery Frazier commented about my digital paintings on my social media, and I was thrilled to hear from such a notable and respected professional in the creative industry,” said Alessandra Bergero. “As we continued to stay in touch, Montgomery brought the opportunity of partnering with SohoMuse to launch my newest collection, ControCorrente, on the SohoMuse Marketplace, to showcase unique, original art created digitally and entirely on a smart phone. Through this partnership, I’m thrilled to connect with new audiences, and expand my collection’s reach.”

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

As the first and only true community and portfolio platform designed with the specific needs of creative professionals in mind, SohoMuse was developed to offer creatives the necessary tools and arena to effectively display their skills, identify new opportunities and collaborate with global creative industries ranging from fashion, architecture, interior design, film, graphic design, television and music. The SohoMuse Marketplace is a continuation of the platform creating and providing the best possible tools for creatives to fuel their careers, and expand their audiences.

 

“Having collaborated with thousands of designers and artists throughout my career, Alessandra’s work is unique, innovative and digitally savvy,” said Montgomery Frazier, ‘The Image Guru’ and SohoMuse member. “The new SohoMuse Marketplace will provide Alessandra and many other artists and designers the opportunity to showcase and sell their work, while also connecting with other creatives across the globe, for potential future partnerships. This is an exciting time for both SohoMuse and Alessandra, and I’m thrilled to be a part of this unique venture for the creative industry.”


Check out more photos from the ControCorrente by Alessandra Bergero collection below! 

 

For more information on the Marketplace, along with becoming a SohoMuse member, please visit SohoMuse.com-Marketplace.


Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero

Photo courtesy of SohoMuse

ControCorrente by Alessandra Bergero
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