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DKNY To Host First Ever Fashioncast On BigLive.com!

Ever wish you could know all the behind-the-scenes dish about a major fashion show and be front row? Well now you can thanks to DKNY and B...


Ever wish you could know all the behind-the-scenes dish about a major fashion show and be front row? Well now you can thanks to DKNY and BigLive.com!

On Monday January 24, 2011 at 10pm Eastern, DKNY will be the first fashion brand to webcast a fashion show on BigLive.com, a streaming video site that enables viewers to watch programming together with their social network of friends and people who share common interests.

The DKNY Fashioncast will enable viewers to watch the Spring 2011 runway show while engaging with each other and with the host, DKNY PR Girl, in a live chat room. The event will coincide with the first delivery of DKNY's Spring 2011 collection to stores (Holla)!

As the host of the event, DKNY PR Girl will bring an 'insider' perspective to the show. She will also disclose a VIP code to viewers that will enable them to receive an exclusive discount off their first Spring purchase (U.S. residents only) on dkny.com and the ability to reserve looks from the later deliveries yet to ship.

DKNY is always looking for new and innovative ways to connect with consumers and Big Live allows us to create a unique online experience using social media at a time when product is available at the retail level.” said Patti Cohen, EVP of Global Marketing & Communications for Donna Karan International.

“Big Live is thrilled to be working with DKNY.” said James Deutch, General Manager and Vice President of Programming for Big Live, “DKNY is one of the top labels in the fashion world and our highly interactive viewing experience, along with the ability to get the behind the scenes view of this great collection, should make for a unique fashion event".

DKNY PR Girl is one of the hottest handles on Twitter! With 250,000 followers, DKNY PR Girl brings followers the behind-the-scenes scoop from inside Donna Karan New York, DKNY and her life as a Publicist living in New York City. She has also been a very good friend to Orange Juice and Biscuits! She keeps it real and classy and her avitar has more outfit changes then Gaga at the VMA's.

To watch the DKNY Fashioncast on January 24th, viewers can go to www.biglive.com and log-on through their Twitter or Facebook account. The Fashioncast will begin promptly at 10pm Eastern Standard Time.
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