VIDEO - Ralph Lauren 4D: The Ultimate Collision of Fashion, Art & Technology
On Wednesday, November 10, 2010 thousands of eyes witnessed the unthinkable as Ralph Lauren 4D mesmerized spectators and Madison Avenue was...
On Wednesday, November 10, 2010 thousands of eyes witnessed the unthinkable as Ralph Lauren 4D mesmerized spectators and Madison Avenue was seen in a whole new light as futuristic technology projected onto the façade of the new Ralph Lauren store at 888 Madison. The light spectacle illuminated the evening sky as the façade virtually opened up to reveal illusions of models and Polo players four stories tall making their way down Madison Avenue. This created a visceral fashion moment of excitement and intrigue.
I was blown away at how cool the lights made the facade of the Ralph Lauren store at 888 Madison look. It literally looked like the entire building was morphing into fashion fierceness right before your eyes. Onlookers were ooing and awing as polo players broke through he brick on their mighty horses and transformed the mansion into an elegant runway space. Images of iconic Ralph Lauren ads, fragrances, ties and purses were presented on the mansion facade as Ralph Lauren Celebrated 10 years of RalphLauren.com and digital innovation. My favorite part was at the end when they had an image of Ralph Lauren himself waving from one of the mansion windows. Get it Ralph!
Above: Images of a Polo players bursting through the brick of the Ralph Lauren Store at 888 Madison excited the crowd watching from across the street.
I am loving that companies are really thinking of amazing ways to celebrate and market brands. It shows that they are thinking about the consumers and are not being lazy and thinking that thier name alone will attract buyers and fans. Congrats to Ralph Lauren on 10 years of online presence. I am sure you will be around the web for 10 more and then some (I LOVE LOVE LOVE the Ralph Lauren look and vibe. Their bleeker store melts my heart)!
Above: The end of the Ralph Lauren 4D experince.
Check out the video and be amazed at how awesome the light show was!