EXCLUSIVE: OJ&B Gets Sneak Peek At 2010 Lord & Taylor Christmas Windows!
OJ&B was invited to take a sneak peek at the 2010 Christmas Windows for the Lord & Taylor store on 5 th Ave on Thursday, November ...
OJ&B was invited to take a sneak peek at the 2010 Christmas Windows for the Lord & Taylor store on 5th Ave on Thursday, November 11, 2010. Scott Devine, Lord & Taylor's Vice President of Visual Merchandising, was on hand to talk about the history of the Lord & Taylor holiday windows as well as their 2010 theme, "Share."
Above: Scott Devine, Lord & Taylor's Vice President of Visual Merchandising talking about the Lord and Taylor Christmas windows that go back 75 years to a very small group of bloggers in the Lord & Taylor basement (right under 5th ave) where the displays are made.
Lord & Taylor was the very first retailer to ever do Christmas windows for pure delight rather than to just show off any product or to sell anything. "We look at it as our gift to New York City and visitors,” says Devine. This year Lord & Taylor utilized social media and asked their fans via Facebook to share stories of their favorite holiday moments. A team of 54 people will create 12 stories that were chosen with 3 stories in each window. The team will base all of the stories in NYC so unify and tie the stories together.
The names of the Facebook fans whose stories were chosen will be included in the displays and story providers who are local will be invited to be present for the unveiling of the 2010 Lord & Taylor Holiday windows. I would be thrilled if I won and got to see my favorite holiday moment come to live via the windows of the 5th Avenue Lord and Taylor! How dreamy is that?!
Above: Two dolls wired for animation wait to be installed in their story for the 2010 Lord & Taylor holiday windows.
The 2010 Lord & Taylor Christmas windows will be unveiled Monday, November 15, 2010(tonight) as part of a day of excitement and celebration at the 5th Avenue Lord & Taylor. The window unveiling will be live streamed online for the entire world to see. If you cannot be in NYC you can still be a part of the magic!
For those who can be in NYC there is an entire Santa's bag full of stuff to do at Lord and Taylor 5th avenue! Check out the schedule to see who is stopping by and what brands are celebrating!
Noon: Meet Sarabeth, and receive a complimentary signed copy of her first book, Sarabeth's Bakery: From My Hands To Yours.
Noon: Receive complimentary monogramming with your purchase of any fringed Lord & Taylor cashmere or novelty scarf.
1pm: Meed Lauren Bush, CEO, Creative Director and Co-Founder Ellen Gustafson Co-Founder of FEED Projects. Lauren and Ellen will sign your FEED bag purchase, exclusively at Lord & Taylor.
5:30pm: The Young People's Chorus of New York City, Francisco J. Nunez, Artistic Director/Founder, will perform "Share the Joy," a holiday song composed exclusively for Lord & Taylor. Joining them will be Emmy and Tony award-winner Kristin Chenoweth (SO EXCITED ABOUT CHENO HAPPENING)!
6pm: Meet Dylan Lauren, Founder and CEO of Dylan's Candy Bar , and receive a complimentary signed copy of her new book, Dylan's Candy Bar: Unwrap your Sweet Life.
6pm: Enjoy a special event with DKNY/Donna Karan intimates and enter for a chance to win a Donna Karan handbag, cosmetics case and coin purse.
6:30pm: Enjoy a special holiday fashion presentation featuring the newest holiday looks for the entire family.
There are so many fun things happening all day so make the most of it and have fun! I love that the holiday spirit is starting to fill the air!
Thanks so much to Lord & Taylor for giving OJ&B a sneak peek at their 2010 Christmas Windows!