Mercedes-Benz Fashion Week Fall 2014 Preliminary Schedule
OJ&B Will Be Back In The Tents for it's 8th Season of Mercedes-Benz Fashion Week! We are only 10 days into 2014 and alread...
OJ&B Will Be Back In The Tents for it's 8th Season of Mercedes-Benz Fashion Week!
We are only 10 days into 2014 and already one of the most anticipated events of the year is on the horizon. The Mercedes-Benz Fashion Week Fall 2014 Collections have been much talked about over the last few weeks following the announcement of exciting changes for the upcoming shows. On January 9th, IMG Fashion, owners of the event, released the preliminary schedule of designers from around the world who will make the entire city of New York their stage.
Last month, following an industry-wide survey, IMG Fashion announced that the February shows would introduce redesigned on-site show venues that offer more versatile environments, the introduction of The Pavilion- a brand new venue at Lincoln Center, and The Hub at Hudson-a flexible presentation space for emerging talent just minutes from the Tents. These venues will be complimented by a redesigned and modern Event Lobby that will offer guests a fashionable environment to conduct business and network with a carefully curated list of accredited media (including Orange Juice and Biscuits!). The new offerings and redesign have enthused returning designers to reconfigure their show production and have also attracted new designers to debut their Collections at Mercedes-Benz Fashion Week.
“As each season marks new growth for us, for Fall 2014 we decided to look for a premium show space that would allow us to create an environment tailored to our aesthetic. The introduction of The Pavilion at Mercedes-Benz Fashion Week offers us the chance to show in a venue that feels unique to Creatures of the The Wind, and also makes use of the various benefits of showing on-site at Lincoln Center. It’s a new idea for us, and we are excited to see the results,” Shane Gabier and Christopher Peters, designers, Creatures of The Wind.
“This is my fifth year showing at Mercedes-Benz Fashion Week in New York and throughout the years the team at IMG Fashion has always been there to help me produce a show that is impactful and makes sense for my overall business,” says Mara Hoffman. “I am looking forward to seeing how the new venue changes and event upgrades will improve the guest experience, show production and ultimately help my brand connect with the consumer.”
In addition, the newly launched MBFW District, will give designers the opportunity to extend the energy of fashion week across all of New York City and present their collections at off-site venues while remaining under the Mercedes-Benz Fashion Week umbrella. The MBFW District allows for optimized city-wide scheduling, shuttles between Lincoln Center and MBFW District Associate shows and participation in the MBFW Digital District. The unprecedented MBFW Digital District will be the virtual home of fashion week, with live-streamed runway shows of designers showing at Lincoln Center and throughout New York. Live shows will be complimented by a schedule of digital fashion content premieres of international designers who will use this powerful platform to debut their collections to the world. In September 2013, over 3.7 million viewers tuned into the live-streamed shows on the Mercedes-Benz Fashion Week portal, the MBFW District was specifically designed to build off of this runway momentum and further connect designers showing in New York or designers creating collections in their own backyards, the ability to reach a worldwide fashion loving audience.
"I am very happy that MBFW and IMG Fashion have taken the right steps to meet the industry's needs,” says Diane von Furstenberg. “New York City is the epicenter of fashion and the redesigned MBFW District will show off all of the talent and culture that is seen throughout the entire city. 2014 is a very special year for my brand; the 40th Anniversary of the wrap-dress, and I wanted to do something special to celebrate. I am looking forward to hosting my show at a space that is unique to this season’s vision and celebration, and excited to continue being a part of Mercedes-Benz Fashion Week.”
The preliminary lineup for the Mercedes-Benz Fashion Week Fall 2014 Collections includes:
In just a few weeks, thousands of media, buyers, stylists, celebrities, VIPs and special guests at Lincoln Center will be joined by over 3 million fashion consumers globally, as the Fall 2014 international fashion week circuit kicks off in New York. will see designers from around the world debut their Collections at Mercedes-Benz Fashion Week as the next chapter in the future of fashion begins.
This year title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Samsung Mobile, E! Entertainment, WGSN, The New York Times, as well as Women's Wear Daily and Getty Images.
To find out more about Mercedes-Benz Fashion week and to check out the official schedule, go to mbfashionweek.com/schedule.