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Lingerie Fashion Week Return For Spring/Summer 2014 August 1st - 3rd In NYC!

  The Hottest Brands In Lingerie Will Strut Their Stuff For Season Two Of Lingerie Fashion Week August 1st - 3rd in NYC!   They cam...

 
The Hottest Brands In Lingerie Will Strut Their Stuff For Season Two Of Lingerie Fashion Week August 1st - 3rd in NYC!
 
They came. They saw. They conquered and now they are back!  Lingerie Fashion Week, the first Fashion Week worldwide exclusively dedicated to the intimate apparel industry, follows up its February debut with a season two return for Spring/Summer 2014. Shows ranging from emerging and established brands to celebrity labels will take the stage via Runway or Presentation at The Metropolitan Suite in New York, August 1st, 2nd & 3rd!
 
Representing a $14 billion and rapidly growing market segment, LingerieFW presents an exciting industry hub featuring a mix of emerging and established intimate apparel brands from around the world, attended by domestic and international press, retailers, fashion and intimates industry influencers, stylists, creative tastemakers, and VIPs. LingerieFW SS14 will showcase ten designers total via Runway and Presentation along with surrounding special events over the course of three days, offering an influential platform shedding a powerful spotlight on both intimates designers and the industry as a whole.


Available on LingerieFW.com, the Official SS14 Schedule includes: Rococo Dessous, the first lingerie line made of 24-karat gold thread, worldwide leader in retro-inspired lingerie & stockings Secrets in Lace, presenting Secrets in Lace, Bettie Page Lingerie & Stockings and Dita Von Teese Stockings, global powerhouse and full bust leader Affinitas & Parfait, lingerie-RTW fusion NOE Undergarments, lingerie & lounge lines Lola Haze and Uye Surana showing in a combined Presentation, fashion-forward nursing & maternity line You! Lingerie, and innovative NaïS lingerie & loungewear and decadent Nevaeh Intimates showing in a combined Made in NY Presentation. Headquartered in Japan and currently counting three New York storefronts including Soho & Madison Ave, BRADELIS NEW YORK will kick-off Lingerie Fashion Week with a Runway Show followed by a Presentation & Cocktail Reception. The three-day event will wrap with an Official Closing Party on Saturday, August 3rd, benefitting Bright Pink and featuring a Morris-Jumel Mansion Museum Pop Up Exhibit in conjunction with the Historic House Trust’s Contemporary Art Partnerships initiative: “The Loves of Aaron Burr: Portraits in Corsetry & Binding” by artist and couturier Camilla Huey.

LingerieFW also welcomes on board Cotton Incorporated as partner, who is proving what really lies beneath via a Cotton Installation. Featuring a range of cotton-rich looks from varying intimate apparel brands and designers, the Installation will be on-view in the Cotton Lounge throughout the three days for guests to enjoy. Keeping press, influencers, designers, models and guests refreshed, Java Monster joins as Official Beverage to LingerieFW. Nevaeh Intimates-clad Java Girls will distribute chilled coffee beverages Mean Bean, Loca Moca, Kona Cappuccino and Vanilla Light to those in need of a recharge from the Sponsor Lounge to Backstage. Guests needing a treat can also snack on ice cream bars from ENLIGHTENED: The-Good-For-You-Ice-Cream. Need to show your sweet somethings a little TLC? Give them a soak with the Official Wash of LingerieFW Soak Wash, which guests of the Closing Party will be able to take home in the coveted Gift Bags. Bags will also include guilt-free snacks from PopChips, as well as the latest from the Brazilian Spa Clay line from Nair, joining as Official Hair Removal sponsor. Hosting a front of house Press Lounge, TheLingerieAddict.com joins as Digital Media Partner, the world’s number one consumer-oriented blog exclusively covering the intimates industry. The Press Lounge will feature seating, charging docks and a monitor displaying live streams of shows, Twitter feeds and more. Lending their creativity as Backstage Hair Team are the masterminds behind ARROJO, and New York agencies MMG and MSA join the LingerieFW SS14 season as Modeling Partners.

For the first time this season consumers can also get in on the excitement via a partnership with Bright Pink, the only national non-profit organization focusing on the risk reduction and early detection of breast and ovarian cancer in young women while offering support for high-risk individuals. Open to the public, 10% of all ticket sales to the LingerieFW Official Closing Party along with a limited number of tickets to select Runway Shows & Presentations will be donated to the organization, available at the following link:
http://lingeriefashionweek.eventbrite.com/.

I am so thrilled and proud of friend of OJ&B, Lauren Rich of RichPR!!  Congrats boo on an amazing second season! May the press through their metaphorical panties your way!!


For more on LingerieFW and the SS14 Official Schedule, visit: www.lingeriefw.com

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