DKNY Launches New Fall 2010 Campaign Via Social Media!
DKNY 's PR team continues to show time after time they know how to effectively use social media . This time they have launched their Fa...
DKNY's PR team continues to show time after time they know how to effectively use social media. This time they have launched their Fall 2010 ad campaign via the social media site Facebook, giving their ultimate fans the very first look!
The Fall 2010 campaign was shot in Washington Square Park and the Max Lang Gallery by photographer Nathaniel Golberg. The stylist for the shoot was Alastair McKimm, hair was done by Esther Langham and the makeup artist was Lucia Peroni. The models are Madisyn Ritland, Sheila Marquez, Alex Sandor, Hyoni, Bregje and Amanda Noorgard. I love letting people know who did all the behind the scenes because without them there would be no amazing photos!
The campaign was inspired by the collection, THE ART OF THE CITY, as well as the New York art scene overall. DKNY wanted to catch moments of seeing and being seen. Because the clothes had a strong graphic feel to them like color blocked in rich tones with pops of blue, the design house felt it was natural to see them in the gallery with a fresh, new perspective of the city from DKNY.
I am always telling people how great DKNY is at utilizing social media. Launching their new campaign via Facebook is brilliant. They have also given their Facebook page a facelift including new features for fans to explore. Now DKNY lovers can view behind-the-scenes videos of the DKNY runway shows, keep up with celebrities wearing DKNY around the globe, take part in interactive programs and contests and so much more!
Check out DKNY's Facbook page here. While you are there be sure to check out OJ&B's Facebook page as well by clicking here.